Mastermind Marketing for Luxury Lofts and Apartments (Condos and Co-ops)
The Purchase |Co-Op/Condo Info |Closing Costs
For Sellers:

I develop for sellers a core - centralized - marketing strategy to maximize revenues, enjoy a stress free sale by using multiple forms of technology and apply powerful psychology.

Research shows that Sellers struggle with an endless stream of brokers because of de-centralized marketing, stress, extensive time output, excessive phone calls at all hours of the day, and no-show appointments, while only reaching a small percentage of the target market. Thus limiting their selling and revenue potential.
Bringing an apartment to market requires total target market participation to maximize revenues that a classified listing can't bring.  When utilizing a broker who will incorporate a cohesive marketing plan you'll decrease selling time, increase revenues and reach all members of the target market.

False broker claims, broker puffery and the desire to try to save money, moves sellers away from the ultimate solution of a centralized marketing plan for their most important asset.  

The best investment a seller can make is to employ a knowledge broker who can provide an in depth home analysis to create a specific marketing plan that will reach the target market.  This should be looked upon as an investment and not as an expanse as it can show a great return in terms of increased exposure, free time, less stress, a job done right the first time and maximal revenues.

The Un-Broker, Thomas C. Demsker, has developed the Home Analysis system and the Un-Broker model to address the needs of a comprehensive Marketing plan that generates premium results.  While working with all types of sellers and spaces he's been able to deliver superior results throughout the city.

Mastermind Marketing (the most comprehensive and aggressive marketing)

Pre Marketing Activities


a) Professional Photographer to shoot space

b) Professional Floor plan

c) Develop marketing materials for Apartment

Web Marketing (exposure to over 10MM people per month)(automation to 350 websites)



i. RLS (REBNY listing Service)

ii. Demsker Realty

iii. Street Easy (MLS type website)

iv. New York Times

v. New York Post

vi. New York Magazine

vii. Trulia (MLS type website),

viii. Zillow (MLS type website)

ix. Natefind (MLS tpe Website)

x. City Realty (Buyers website),

xi. Property Shark

xii. Front Door by HGTV

xiii. Yahoo Real Estate

xiv. Google Places

xv. CNN Money

xvi. Buyfolio, and much MORE!


(National and International Audience)

Direct Mail Marketing

a) Direct Mail Postcards announcing Apartment to building

Brokerage Marketing

a) Rolex listing to all brokerage houses with Pictures, floor plan, and description. (circulation 27,000+)

b) On-Line Residential Database (brokers and consumers)

Email Marketing

a) Interactive Email blast (20,000+ circulation)


Prospecting


a) Proactive Prospecting throughout network to generate leads.

Open House & Private Showing Marketing


a) Capture & logging of all attendees, which will generate a list of leads that will be called & emailed updates to generate word of mouth.


All items will be monitored and adjusted to ensure the highest quality and proper exposure of the apartment.

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